I wrote 52 blogs for our Edit This® website in 2018. But just because we've all turned the page to another year doesn't mean we can't look back at the year that was.
Below are 12 of my favorite blog posts from last year:
This is what every small-business owner wants, right? I know it's what I want, so why not share what's worked for me? There's plenty to love in this post, the biggest being that it doesn't attempt to over-complicate the discussion – or the solutions.
This was a fun blog to write because while I joke that I have many offices (some more unusual than others according to my wife), it's actually quite normal among writers to seek out different settings to reset and get those creative juices flowing.
It's important to provide readers with real value, and this blog accomplishes that. Whether or not it convinced someone to pick Edit This as their writer didn't matter to me as much as providing them with the tools they need to make the best decision for their business.
It's likely you've made a grammar error a time or two in a press release, blog, or in website copy. Hey, it happens, right? But what happens to your company's image if these same errors pop up again and again? This blog does a good job answering that question.
I could talk until I'm blue in the face (trust me; I've tried) about the benefits of having a writing and editing service like Edit This in your corner. But it's so much better to hear it from a client. This blog is a simple Q&A with Kelly Murray with Murray Media Group, and I think I did a pretty good job of letting her do all the talking.
A sign of a solid blog post is when it can also be turned into a popular video. This blog – and video – does a good job of sharing with writers about how to organize the writing process. Take a gander, because it sure beats staring at a blank computer screen all day.
Most small-business owners know they'll need a professional writer and editor at some point to help them with, or completely take over, producing a variety of written content. But how do they know when is the right time? This blog did a good job of answering that.
It's amazing how a simple blog post made up mostly of oddball memes about writing and editing can spark so much engagement. We received a ton of feedback across all our social media accounts on this random post. If you haven't seen it, just click the link.
With any blogging strategy, consistency and frequency are crucial. Isn't it that way for basically anything in life? While not an exhaustive list, this blog discusses six benefits of consistent blogging – which is more than enough to get a good conversation going.
At my core, I'm just a grammar nerd who wants to educate people. This blog is home to links to several educational blog posts about grammar and how to make written content more readable and interesting. We've written a few more since this post, too!
Taking your website copy and content from flat and uninspiring to outstanding and impactful is not about reaching a mythical word count, keyword stuffing, or slapping words on a page and hope it drives traffic. Visitors expect engaging and informational copy that adds value, and this blog dives into explaining what that should look like.
This blog (and video) dug me out of a big hole. I've catered our content writing message more to those business owners who don't have the time or struggle to write their own content. But Edit This is also the perfect partner for those who do have time but need someone on the back-end to ensure the message is as good as it can possibly be.
BONUS POST
What better way to close out 2018 – and look forward to 2019 – than to share a blog post about my family? The best part about this blog post is that when you click on it, it also includes links to the previous four installments. Enjoy and laugh yourself into 2019!
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.