I've had the pleasure of meeting quite a few website designers, and it amazes me how many of them previously didn't have a consistent relationship with a website copywriter.
I say "previously" because now they know Edit This® and all is right with the world.
But before that glorious day when the clouds parted and the sun shined down on us, they had no one to complement their incredible talent.
In those situations, one of three things happened:
1. They'd have to write the copy themselves, leading to project delays.
2. They'd ask the client to produce the copy, also leading to project delays.
3. They'd forgo copy all together and rely on strong imagery (don't do this – it's the equivalent of buying a sweet pair of running shoes without laces).
You could make the argument that you don't need a professional copywriter to produce strong website copy, but if it's not your strong suit – or you hate doing it – then why do it? Website designers and website copywriters should always work together.
Below are five reasons why we should work together more:
The website project progresses faster
Website designers are magicians with layout, design, colors, graphics, images, and more – all of which help capture the essence of a business and deliver online credibility. I haven't met too many of y'all who enjoy the writing piece, though. Just sayin'! Having a copywriter who can meet with the client and write it for you speeds everything up.
There's a reduced burden on everyone
To piggyback off the previous reason, there's nothing better than knowing you have a partner you can count on so that you don't feel like you have to take the entire project on by yourself. This opens the door to other opportunities and growth for your business.
Strong web copy is more critical than ever
Visitors expect engaging and informational website copy and content – here's the difference between the two – that tells a story, guides them through a site, adds value along the way, and convinces them to do business with your client. Strong copy working together with inviting visuals ensures the website places higher in search results and leaves visitors awestruck. You need a copywriter in your corner to complete the puzzle.
The opportunity to unlock new ideas
Writers and web designers are creative in their own unique ways, so the more ideas that can be passed back and forth between the two through collaboration naturally leads to a website that sizzles.
You create a turnkey product for your client
Websites aren't cheap. Well, the really good ones aren't, anyway. So if a client is making that type of investment in you, you want to build in as many additional services and partnerships as possible, so they don't feel like they need to help complete the process.
Call Edit This in Denton, TX for your website copywriting needs
Edit This is the writing and editing services company every business owner needs. We specialize in producing written copy that explains your passion, promotes your products and services, and helps you stand out. We are also the perfect partner for website designers and are continually looking for new relationships in that arena.
We bring more than 20 years of content writing and copywriting experience to the table and can help take your next website project to another level.
Give us a call today!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.