Welcome to another Edit This® grammar lesson. In today's blog post, let's discuss the difference between Flair and Flare. Do you know when to use each one?
Most of you might be saying, "Yes, I do!" But for others, it's not that easy. These are perfect examples of homophones – words that sound the same but have different meanings and spellings – and they trip more people up than you think.
Here is how to use Flair and Flare.
When we use Flair, we are referring to someone or something with a distinctive style or natural talent. Below are a few example sentences:
* Steve has a flair for storytelling.
* Her outfit had eight pieces of flair.
* The menu had an international flair.
Flare refers to a flame, light, explosion, or intense emotions. It can also be used to describe something that has become wider. Below are a few examples:
* His nostrils flared with anger.
* They used a flare to signal for help.
* John's itchy rash is flaring up again.
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It's fun to tease friends on Facebook or point out errors in written copy, but any spelling or grammar error in business writing – brochures, your website content, blog posts, press releases, newsletters, a postcard, etc. – wreak havoc on your company's image.
In fact, studies consistently show that when choosing between two companies, customers prefer the one with clear and error-free written communication.
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*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.