Maybe it's the Grammar Nazi in me, but here's my heartfelt public service announcement for the week: don't forget to grammar check your PowerPoint presentations, too.
I've had several clients ask me over the last few weeks to give their upcoming presentations a quick once-over for things like grammar, spelling, and overall effectiveness. I truly appreciate them looking to me for help, and I love how dead set they are on making sure they look and sound their absolute best. But there are still a few people out there who haven't.
Such was the case this past week. While I was at a networking event, the speaker who was there to talk about cybersecurity had a sentence in his PowerPoint presentation that talked about how grammar and spelling errors in suspected phishing emails are a dead giveaway. So his message was simple: whatever you do, please don't click on them.
It was a true statement, except that he spelled giveaway as two words (give away).
It was only a small error in the grand scheme of things. But when you combined it with several grammar issues that I noticed, he had me more focused on catching mistakes than actually listening.
Unfortunately, I see these simple mistakes all the time, and the reality is that all of them could be avoided. Any spelling or grammar errors in business writing – brochures, advertisements, your website, blogs, press releases, newsletters, a PowerPoint presentation, etc. – wreak havoc on your company's image. In fact, studies consistently show that when choosing between two companies, most customers prefer the one with clear and error-free written communication.
And that goes for your next speaking engagement, too. So how do you ensure your next PowerPoint presentation is clear and error-free? Well, you can start by slowing down and giving each slide a thorough review before you sign off on it. You could also have a friend or family member take a look. But if you really want to be absolutely certain that everything is on the up and up, Edit This® is here to be your extra set of eyes.
I promise we won't judge you. We just want to help.
Call Edit This for all your writing and editing needs!!!!
Edit This is the local writing and editing service every business owner needs. We not only write copy from scratch, but we can work with the content you have created to ensure it's clear and error-free. We save you a ton of headaches and get your message out quickly.
Our list of services include:
* Website copy
* Blogs
* Ghostwriting
* Press Releases
* Editing, Proofreading, Copy Editing
* Newsletters
* Resumes
* And so much more ...
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.