There aren't many small-business owners who wouldn't want to talk about what they do for a living. After all, these are people who have a true passion for their work. So in a casual one-on-one conversation, they'll tell you anything you want to know about:
* What they do
* Why they do it
* How they got started, and
* What makes them different
But ask the same person to write all of that stuff down as written copy for their website, and they'll stare at you like a deer in headlights.
I can't possibly write about what I do?
Where do I even start?
What would people even want to know?
And let's not forget ... I'm not even the most grammar-savvy person!
I'm not poking fun here. There really is a massive difference between talking about yourself and your company in everyday conversation and conveying that same passion with the written word. I also believe there is an art form to writing website copy.
That's where having a website copywriter helps!
Need to hire a copywriter. Call Steve Gamel at Edit This®.
Why should I hire a copywriter?
Your website should be a clear representation of you and what makes your business different. That means having words on a page that act as a clear voice to promote your products and services and speak to your brand, personality, and why customers should choose you.
You could write copy for your website on your own. But why? It's better to hire a copywriter who will get to know you and your company, and then write compelling content that's unique, engaging, keyword-focused, organized, and error-free.
Just think of these benefits to hiring a website copywriter:
You don't have to add something else to your to-do list.
You can express your passion and let someone else choose the right words.
A copywriter is someone who has done this sort of thing before.
Your website will be clear and engaging.
Less stress so that you can focus on what you do best.
Check out our website copywriting portfolio!
What does the website copywriting process look like at Edit This?
Step 1: We sit down and get to know you
The only way to ensure your website copy is unique is for us to get to know you. We meet with you in person and learn everything we can about the company, your services, the industry as a whole, your competition, employees, and what makes you different. We want what we write to be representative of you, tell a story, and add value.
Step 2: We partner with your website person
We love collaboration, and this is what copywriters and website designers should be doing to ensure your website is the best. We discuss designs they've created, timetables, how much copy is needed per web page, and more. Doing this also means projects go faster, there's potential for new ideas, and there's less burden on everyone. I outlined several reasons why website designers and website copywriters should work together in a previous blog post.
Step 3: We write so that you don't have to
Once we meet with you and gather everything we need, we write copy that is search-engine friendly and catered specifically to your small business. From there, we'll give you a chance to review it and provide critical input without having to do all the heavy lifting.
Don't write your own website copy. Hire a copywriter at Edit This
Do you have an old website that needs fresh new words? Do you have a new site with all the bells and whistles but no one to handle the copywriting part? Edit This is a writing and editing services company in Denton, TX. We specialize in producing written and error-free copy that explains your passion, promotes your products and services, and helps you stand out.
Our list of services include:
* Website copy
* Blogs
* Ghostwriting
* Press Releases
* Editing
* Newsletters
* Resumes
* And so much more
Whether you need us to write content from scratch or put a better spin on what you've written, we are the local writing and editing partner every business owner needs.
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.