Business owners looking to add more oomph to their content-writing strategies are quick to ask the favorite writer in their life to pump out a few engaging blog posts or reimagine the copy on their website. But what about press releases? Are they still a thing?
In a word – yes! The buttoned-up definition of a press release is "an official statement issued to newspapers giving information on a particular matter." The bottom line is that press releases can be shared with more than just newspapers, and they are a great way to share relevant information that is going on with your company or organization.
Maybe you want to announce a new partnership, hire, product, or service.
Or, maybe your company won a prestigious award.
Regardless of the topic, press releases help you get the word out to the masses.
And there are plenty of benefits to doing so.
6 Important Benefits of Press Releases
Your audience stays informed.
As I mentioned earlier, press releases provide valuable information people need to know about your company. That could come in the form of content about a recent merger, new hire, expansion project, or news on upcoming events and accolades the company has received. Basically, a press release is your way of keeping everyone in the loop.
You get instant exposure.
Blogs are great, and so is having engaging copy for your website. Press releases play their own unique role in your content strategy, too. They are designed to be shared with media outlets (newspapers, radio stations, magazines, and online media) that can cover your story and reach a broader audience.
There's increased traffic to your website.
A press release shows how newsworthy your business is. Make the most of that opportunity by including links to your website and blogs to boost traffic. Doing so helps readers find you, especially if they are now interested in using your services.
Your social media presence gets a boost.
Along the same lines as increased traffic to your website, well-written press releases generate buzz in your industry. Share them on social media as quickly as possible.
You'll have improved SEO (search engine optimization).
If several media outlets publish your press release online, you'll have quality backlinks to boost your online visibility. Include industry and company-specific keywords to add more oomph to your company's search engine results.
You can brand yourself as an industry expert.
Your goal should be to build trust and credibility in your industry. Over time, press releases with relevant and engaging content make you a trusted go-to source in the eyes of customers searching online. They'll be more apt to buy from you, too.
Call Edit This for Your Press Release Needs
Edit This is a writing and editing services company in Denton, TX. We specialize in producing written, error-free copy that explains your passion, promotes your products and services, and helps you stand out.
Our list of services includes the following:
* Website copy
* Blogs
* Ghostwriting
* Press Releases
* Editing
* Newsletters
* Resumes
* And so much more
Whether you need us to write content from scratch or put a better spin on your writing, we are the local writing and editing partner every business owner needs.
Thanks for reading!
STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company located in Denton, TX. He is also the author of Write Like You Mean It: Mastering Your Passion For The Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a unique and authentic voice.
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